Our story begins in a distant place, many years ago. It includes Queen Cleopatra, the woman who changed the way the world defines beauty. She discovered natural treasures that helped rejuvenate her skin, enhancing its beauty and reviving youth: Dead Sea minerals and gold.

Cleopatra recognized the beneficial effects of Dead Sea minerals, their unique therapeutic and skin beautifying powers. She did much to gain exclusive rights to the Dead Sea region and its unique natural treasures. At her command, pharmaceutical and cosmetic factories were built near the Dead Sea.

Cleopatra also discovered that gold has luxurious anti-aging properties. Gold is a non-toxic, anti-inflammatory substance and rejuvenates and tightens the skin, restores its young texture. It is known that Cleopatra slept with a golden face mask every night to improve the flexibility of her skin and preserve its natural glow.

Inspired by Cleopatra, Kedma Cosmetics has set out to redefine beauty by combining ancient wisdom and modern technology to create exceptional cosmetics. To match this vision, Kedma is a name derived from the combination of the biblical word for antiquity and the modern use of Hebrew for progress. The Kedma logo is inspired by the shape and texture of ancient gold coins.

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Founded in 2007, Kedma Cosmetics works closely with leading dermatologists and cosmetic experts to develop cutting-edge products that help women and men around the world achieve and maintain their youth and vitality. In addition to Dead Sea minerals, all Kedma formulas include active and natural ingredients that awaken the skin to action that results in healthier, smoother and softer skin. All products of the brand are ISO certified, do not contain parabens and animal ingredients and are not tested on animals. It also has a proven healing effect for a number of skin diseases.